When you’re in development, it’s easy to lose sight of why you fell in love with a project in the first place. I’m your First Audience. I help you strip away the noise and find the core of your IP, mapping out a strategy to make audiences care as much as you do. Whether it’s animation, live-action, or digital content, I’m the partner who helps you find the story before you pitch it.
Animation, live-action, and digital content across all age groups
Story Development
Shaping ideas from concept through production—working with creators to clarify characters, world-building, and narrative structure.
Franchise Strategy
Mapping IP expansion across platforms—figuring out which story elements belong in TV, film, games, and digital content.
Pitch Preparation
Helping you craft compelling pitches that land—drawing on experience from both sides of the table.
I've spent 27+ years as a Creative Executive and Producer, building series, films, and franchises across animation and live-action. For me, the best part of the process is working with writers, artists, and studio partners to figure out exactly what a project wants to be.
My approach is straightforward: shape the story and world-building from initial spark to screen, while ensuring the team feels respected and aligned. I'm driven by a deep appreciation for the craft and a lifelong love for the stories and pop culture that shaped me. My goal is to help create work that resonates with today's audiences in that same lasting way.
